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BUSN20017 Effective Business Communication will not pause for a second to teach the candidates what to say in their business correspondences or when to say it. If all else is equal, they will find out how to design, organize, and deliver correspondence demos that satisfy the most demanding audience: the clients. Client care geniuses operate on the stage of correspondence; thus, this course begins by putting the candidates in front of an audience to familiarize them with the correspondence interaction and the factors that influence it, them and their audience. The course takes the candidates out into the audience, showing them how to adjust the display based on whom they see and what they hear. The course then moves on to the actual presentation of the candidates, outlining criteria for outstanding composition in order to ensure they have wonderful material and strong speaking skills, ensuring their presentation is a success. The course concludes with a discussion of client support, such as the set, props, and outfits: the visual elements of the client's experience that define the candidates to them and have long-lasting consequences even after they have left the stage.

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The six units that will be covered are as follows-

Unit 1: Understanding Communication

A model may also be a depiction of anything complicated that demonstrates how its elements work together to achieve success or fail to achieve success by coming apart. Claude Elwood Shannon and Warren Weaver developed a communication model fifty years ago that is still one of the most widely used representations of the pieces or elements, those successful communicators employ to make effective messages and respond properly to messages they receive. Candidates will be able to analyse the aspects of effective communication in this course, and then use Shannon and Weaver's model - the blank stage on which they will ultimately execute the role of customer service expert and to plan and rehearse their interactions with the audience (the customers).

Unit 2: Knowing Your Customers

It's not a perfect analogy to compare a customer service representatives work to that of a stage performer. Although performers connect with their audience as a whole, it is rarely reasonable, if indeed conceivable, for an actor to isolate one audience member and respond just to that individual. Yet, while dealing with clients, it is precisely what the candidates must do the majority of the time. Candidates applying for this course, on the other hand, must respect and react to the qualities of their audience, taking notice of their overall demeanour and keeping constantly watchful for the input they offer that will direct their own actions, much like an actor.

Unit 3: Listening to Your Customers

This unit will help the students understand the importance of active listening and also help them to understand the messages the customers want to convey both verbally and non-verbally.

Unit 4: Providing Information for Customers

When a person in front of an audience and trying to connect with their clients, they need to have the material in their head, not on paper. They will, however, require writing ability. As Hayakawa argues, writing organizes the information they want to convey and allows them to choose and rearrange their thoughts into the most effective groups. While they may not be responsible for a lot of writing in customer service, they will always need the examples and sorts of correspondence that writing provides. Realizing those designs - referred to as standards in the readings for this unit - becoming comfortable with those configurations, and forming the words for maximum effect empower client service representatives to speak with clarity, effectiveness, and effect, whether on paper, face to face, or simply in their heads.

Unit 5: Speaking to Customers

This unit will help the student get an understanding about the techniques used to remember things, and recall it while speaking to the customers.

Unit 6: Creating a Visual Impression

This part of the unit focuses on the importance visual communication, and how it can create an impression in minds of the customers. This could include impression of the person, the products, or anything related to the business.


Location: CQ University Australia

Study level: Graduate

Unit code: BUSN20017

Weightage of 20%

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Brief of BUSN20017 Effective Business Communication Assessment

The evaluation will be designed to reinforce and develop students' knowledge and abilities while also establishing a set of regulated parameters for the learning outcome and performance standards. The provisions will also be made so that the knowledge gathered may be put to use through properly designed assignments, resulting in a useful output within a given time frame and timeline. In the context of the job function, students must demonstrate the ability to execute activities listed in this unit's components and performance criteria, manage tasks, and deal with contingencies. This is how students will be graded throughout the course to ensure that they are getting the most out of the material. Concentrating on the components of this course will assist candidates/educators understand these topics and the needs for them, as well as demonstrate their mastery through assignments and real-life circumstances presented for assessment.

In embedded assessments, students' work from particular classes is incorporated. As a result, the students are not even aware that their work is being reviewed. Furthermore, both staff and students are required to develop assessment materials as part of their regular workload. As a consequence, embedded assessments provide a reliable source of information about students' work. In departments that use tests to evaluate students, just a few of the examination items are prepared for evaluation reasons. The lecturer assigns grades based on the students' work. Students' work is examined by instructors to determine what and how they are learning in the program.

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Simulators and scenarios must be employed if a wide range of contexts and settings are not or will not be available in the workplace. Evaluation is dangerous or impossible in other situations, such as during an emergency or unplanned surgery. Simulated assessment environments must correctly mirror the real-world working environment in which these abilities and knowledge would be applied, including all necessary equipment and resources.

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