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Kraft Foods UK Case Study Budgeting and Strategy
HomeKraft Foods UK Case Study Budgeting and Strategy
Kraft Foods UK Case Study
Kraft Foods Inc. is a brand and division of The Kraft Heinz Company and one of the world’s largest beverage and foods manufacturing organisations. This multinational company deals with beverages, confectionaries, snacks, and other packed food items. Marketed in over 170 countries, this brand is a name that comes to one’s mind in a click when one thinks about refreshment beverages and grocery products.
Writing a case study assignment on a renowned organisation like Kraft Foods that has been serving the planet for decades can be a bare requirement for any business student.
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The diversified multinational organisation promises to offer beverage and other confectionery conglomerates to people worldwide. An organisation that has spread its branches to 170+ countries is indeed a vast culture. And students who have to write a case study on such a massive culture must invest effort to gather correct data.
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What Should You Include In A Pestle Analysis On Kraft Foods UK Case Study?
The PESTLE analysis on Kraft Foods UK Case Study majorly covers the brand’s political, social, legal, economic, technological, and environmental aspects.
So, writing a PESTLE analysis on Kraft Foods would require you to include the following details:
Political- Kraft Food Inc. has a political action committee known as Kraftpac. With the help of this committee, they fund state political committees, parties, and candidates.
Economic- The brand allows shareholders to earn enormous amounts even in times of tough economic environment.
Social- The brand has partnered with farmers by increasing their coffee and cocoa purchases to help them earn a steady living throughout the year.
Technological - Kraft Food Inc. uses the SAP NET weaver stage to share organisational data and business transformation strategy throughout several business units.
Legal - With the law, Kraft food strictly adheres to the principles. The brand abides by the regulations needed to continue its organisational functions smoothly.
Environmental - The brand focuses on deducing the effects of carbon dioxide emissions to conserve water in food plants and minimise packaging.
How Can You Compose a SWOT Analysis On Kraft Foods UK Case Study?
Kraft Food Inc. is a victorious food-producing group headquartered in Chicago, Illinois. This organisation was initially acquired by Kraft Heinz and later on branched out as the individual Kraft Food. When writing a SWOT analysis on Kraft Foods UK Case Study, you need to highlight the organisation’s portfolio, including its strengths, weaknesses, threats, and opportunities.
Here is a glimpse of how you should write the SWOT analysis report on Kraft Foods UK Case Study:
The powerful brand position and the organisation’s name.
The company’s vast product line serving a variety of food, including marinades, meats, salad dressings, chocolates, desserts, etc.
The massive supply chain network of the brand that manufactures, maintains, and deals with food requirements throughout the world.
The extensive use of developing wing and research
The active association of the company with the sports team
The company’s product recall policies have deeply harmed the reputation of the brand. There were several situations when the services after launching in the market were withdrawn because of specific reasons leading to the downfall of the organisation’s brand image.
Another grave issue that the company has been dealing with for years is its fierce rivalry with its competitors. There are many brand turnovers in this segment, thereby having enough competition from local players and international food-producing groups.
Kraft Foods’ association with Cadbury provides an opportunity for the brand to expand its footprint in underdeveloped regions. The major policy of the brand is to get the local players of the market to grow their land.
Introducing pet food and product line extension will allow the company to spread out its domain, and also it’s market share.
Kraft Food acquires the competitors because it helps them run a monopoly in the culture and enjoy other impressive competitive advantages.
Now that people around the globe are becoming more health-conscious, it is posing a risk to the confectionery industry. People are extensively changing their eating habits, and they are only consuming healthy foods. This will give a sure-blow to the company.
The competition is fierce from both the local substitutes and international markets.
Competition has touched heights both locally and internationally, and so has the cost of raw materials. This has led to an increase in the bargaining power of the suppliers.
The global economic slump and Eurozone crisis are entangled with the company’s threat to become sustainable.
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