McDonalds Case Study

McDonald Case Study

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What is McDonald’s?

McDonald's is one of the biggest food chain which is widespread across the globe. Richard and Maurice McDonalds founded the company in 1940 in San Bernardino, California. McDonald is famous for its fries, burgers, milkshakes, hamburgers, morning meals and fried foods. Currently, they are modifying their menu to bring more food items to leverage the business.

There will be a limited, handful of people who are not aware of Mcdonald. And this makes writing case studies on it even harder because there is so much cover. So if you require in-depth guidance on the McDonalds case study, then get our McDonalds case study help to get guided by assignment experts.

SWOT analysis of McDonald’s

SWOT analysis is a study undertaken by management or company to identify its strength, weakness, opportunities and threats. This allows them to work on their defaults and utilize their solid points for upliftment and growth.

McDonald's is a massive company due to which it becomes challenging to find major information about them. So here, we have listed the SWOT analysis of Mcdonals so that you get complete clarity in one place. So let’s have a look.

Strengths of McDonald

• McDonald is not just a food company. It is also a real estate company. It is widely popular, and tons of people love it.
• It is the tenth most valuable brand in the world.
• McDonald's is the most valuable brand when it comes to fast food. No other food brand has raised its worth near it.
• It is a leading quick-service restaurant which keeps it ahead of other food chains.
• Every food item is prepared under advanced and guaranteed quality and health control.

Weakness of McDonald's

• Poor employee satisfaction affects their image towards treatment with employees.
• It has many franchises; hence one false move can affect the image of the brand.
• There were certain controversies regarding the supply chain of McDonald's, which affected its reputation.
• The repetitive menu has lost its charm and requires some innovations.
• CEO of McDonald's was later fired due to a violation of company policy which hampered the brand image.
• There are a lot of controversies around it, like sexual harassment, negative publicity and so on.

Opportunities for McDonald's

• They should start better treatment and increase the wages of employees.
• An improved menu to make the customers happy is required.
• They should start mobile orders systems to make the process more convenient.
• McDonald's should take up more steps to expand its business globally.
• A better focus to build the brand reputation which gets affected due to ill reasons should be eradicated.
• Although McDonald's is starting their healthy food options like salads and shakes, they should focus on it more.
• Introduce drive-ins, pickups and other service methods like that.

Threats for McDonald's

• There are plenty of competitors now for McDonald's.
• People are becoming detached from fast food and moving on to healthy options.
• They should increase their attention to better technologies to bring in advancements.
• Facing cultural threats in various places is affecting its consumption rate.
• Lots of fast-food chains generate a lot of waste which is harmful to environmental concerns.
• Due to tight regulations of health ingredients, nine countries have already banned McDonald like Iceland, Bermuda, and Bolivia.

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