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MKG203 Digital Marketing Communications course is based on digital marketing communication and is one of the most important courses for digital marketing students. This course is offered by Laureate International Universities which is one of the best universities in Australia. Digital marketing communications are essentially the digital marketing equivalent of the traditional marketing communications mix. Traditionally the off-line world would employ a marketing communications mix which included public relations, advertising, sponsorship, personal selling, direct marketing, and sales promotion amongst other tools such as exhibitions, trade shows, and so on.

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The Laureate International Universities is a leading international network of the university that provides higher education across the world. Australia has been an integral location for setting up a university and thus Laureate International Universities had planned to set up in Australia. There are around 19000 students who are currently enrolled in the university across 115 different countries globally. The university provides multiple study courses from under graduation to post-graduation and in different modes, both on-campus and online, and a blend of two modes. Thus, making the university one of the most popular universities in Australia.

Unit Details Of MKG203 Digital Marketing Communications

Unit details of this course include the following:

Location- Australia
Study level- Postgraduate
Unit code- MKG203

Brief on MKG203 Digital Marketing Communications

Learning outcomes

Upon completion of the assessment, the students will be able to

  1. Define digital marketing communication and its role in marketing strategy
  2. Demonstrate an understanding of the DMC environment and apply it to the marketing planning
  • Identify the DMC mix and its application in marketing management and planning
  1. Describe the role of data and personalization when developing DMC.

Assessment 1

In this assessment, the students are required to read from a range of digital marketing blogs, videos, articles, or industry reports and create and write an online blog of their own reflection on current digital practice. The students need to create a professional online blog using blog software of their own choice. The online blog needs to be pasted into a word document, along with the three posts and the references used and uploaded as a submission to the blackboard.

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Assessment 2

In this assessment, the students need to form groups of 2-4 to research current digital marketing communication practices. Each group will choose an industry sector and analyze the digital marketing communication strategies of two organizations within that industry. To make this assessment more practical, the students need to connect to the companies through their multiple digital communication channels such as websites, email newsletters, social media, mobile apps, and so on. This will help the students to analyze the marketing communications from the end-users point of view.

Assessment 3

In this assessment, the students need to develop a real-life digital marketing communication plan for an organization. The students need to imagine themselves as DMC consultant for the organization. Then they need to choose an organization and develop a plan for it, engaging concepts and strategies explored in the subject. The idea here is to critically analyze the current DMC approach of the organization in relation to the marketing environment it operates in and identify DMC strategies that the students think would improve its performance, supporting this with DMC concepts from the course and current literature in the field. It could be anything from journal articles, blogs, online guides, YouTube videos, research reports and others. The key here is to provide justification for the strategy development.

Weightage of this MKG203 course code in their semester

The course MKG203 is an individual assessment that is based on digital marketing communication. The course has a total of three assessments which are having individual weightage and marks. Assessment 1 has a word limit of 1200 words. It has a weightage of 25 % and carries 100 marks in total. Assessment 2 is a group assessment that has a word limit of 3000 words. The weightage of the assessment is 30 % and carries 100 marks in total. Assessment 3 is an individual assessment that has a word limit of 2000 words. The weightage of the assessment is 45 % and carries 100 marks in total. The MKG203assessment answers is an individual-based assessment and thus original work of the student is required. There is no room for plagiarism and student need to follow all the university guidelines.

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Moreover, students may take help from the university library from books and papers to make the assessment more authentic and better. Being a subject of the postgraduate degree, students are expected to engage with high-quality academic journal articles, using the Torrens University Library textbooks, newspapers, journals and anything that can be obtained through authentic and official websites present on the internet will be considered as an authentic source of the secondary research for completing this assessment. The authenticity of the report will be decided based on the research effort and skills presented by the student in the paper and grades will be provided based on the quality and authenticity of the paper.

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