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DMKT5008 is a digital marketing course in the Greenwich School of Management. The rapidly evolving digital ecosystem has significantly changed online consumer behaviour. There has been exponential growth in digital adoption, as consumers and businesses increasingly leverage online channels. As a result, digital marketing is arguably the most potent tool brands have to effectively reach their target audiences.

The Professional Certificate in Digital Marketing is an immersive and interactive course from Greenwich School of Management, designed to equip you with the most in-demand digital marketing skills. This programme will provide you with hands-on experience using the latest tools and techniques to boost your marketing impact across platforms and accelerate your career in an increasingly digital world. Additionally, successful completion of the programme will confer Associate Alumni status, enabling you to join the active community of Greenwich School of Management, London learners.

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Who can join the course?

The Professional Certificate in Digital Marketing is suitable for:

  • Early- to mid-career marketing professionals seeking to develop a comprehensive understanding of digital marketing to accelerate their career. Titles may include marketing manager, marketing analyst, brand manager, communications manager and sales and marketing assistant.
  • Job seekers and career switchers looking to make a formal switch into digital marketing. Titles may include professionals both within and outside of the marketing field.
  • Consultants aiming to strengthen their knowledge of digital marketing tools and strategies as a way to develop better solutions for their clients. Titles may include principal consultant, digital marketing consultant, marketing consultant and digital strategy consultant.
  • Business owners in pursuit of digital tools and frameworks that they can add to their existing marketing efforts to enhance their results.

This programme will help you gain in-demand skills to understand customer psychology and segmentation, derive actionable insights from big data using analytics and leverage digital marketing strategies to drive favourable business outcomes for your organisation.

This programme will enable you to:

  • Gain an in-depth perspective on the digital marketing tactics needed to succeed in this field
  • Discover how emerging analytics, tools, and technologies can be leveraged to gauge consumer behaviour
  • Build comprehensive roadmaps for your clients to support their digital marketing efforts
  • Understand customer-segmentation strategies and devise ways to improve customer experience
  • Gain insights on the latest artificial intelligence (AI) developments and how these relate to digital marketing
  • Stay up to date with the latest developments in the continually evolving field of digital marketing
  • Introduce and lead digital marketing initiatives within your own organisation

Becoming an effective digital marketer requires a dynamic mix of domain knowledge and impactful communication skills. This programme will guide you in developing a career path in digital marketing by assisting you in crafting your elevator pitch and sharpening your interview skills. These services are provided by Emeritus, our learning collaborator for this programme. The support team includes course leaders and career coaches, who will help you to reach your learning goals and guide you through your job search. The primary goal is to help you with the skills needed to be prepared for a career in the digital marketing field. However, we do not guarantee job placement.

This course provides assistance with the following career-preparation services:

  • Writing noteworthy resumes and cover letters
  • Creating effective LinkedIn profiles
  • Navigating your job search
  • Preparing for interviews
  • Crafting your elevator pitch
  • Negotiating salary

Exercises focused on launching a career in digital marketing include:

  • Job search and interviewing for digital marketing positions
  • Building your personal brand and promoting your skills
  • Communicating digital marketing concepts through a capstone project

Upon successful completion of the programme, participants will receive a verified digital certificate of completion from Imperial College Business School Executive Education. Case studies and industry examples featured in the programme will help you better understand customer behaviour and the use of analytics in customer segmentation and targeting.

Developing your awareness of the current practices and issues in today’s digital marketing environment, this course will give you an insight into the complex and dynamic nature of this field through the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness. Our range of optional modules will enable you to develop expertise in particular areas and enhance your skills.

Accredited by the Digital Marketing Institute (DMI), our Digital Marketing degree offers you opportunities to engage in real-life consultancy projects as well as gaining extensive real-world experience through an optional 48-week paid work placement, giving you a distinct advantage to help start your career.

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What you will learn

Week 1:


Week 2:

Customer Behaviour, Segmentation, and Journey Mapping

Week 3:

Online Product Positioning

Week 4:

Paid Search

Week 5:

Search Engine Optimisation (SEO)

Week 6:

Content Marketing

Week 7:

Email Marketing

Week 8:

Winning the War of Attention and Online Advertising

Week 9:

Online Customer Engagement I

Week 10:

Online Customer Engagement II

Week 11:

Social Media Marketing I - Paid and Organic

Week 12:

Social Media Marketing II - Platforms

Week 13:

Customer Segmentation and Big Data

Week 14:

Artificial Intelligence in Digital Marketing

Week 15:

Driving Sales With Digital Performance Metrics

Week 16:

A/B Testing

Week 17:

Sentiment Analysis

Week 18:

Brand Management in the Digital World

Week 19:

Managing Customer Relationships

Week 20:

Framework for Implementing Digital Marketing

Week 21:

Capstone Project

Unit details

Location:- Greenwich, London, England
Study level: - Masters, vocational
Unit code:- DMKT5008


Brief of DMKT5008 digital marketing Assessment:


Below sets out our intention for how teaching will look in the 2021/2022 academic year for each level/year of this course. You can view more information on our teaching plans here.

    FdA & BA Digital Marketing L4

    FdA & BA Digital Marketing L5

    BA Digital Marketing L6


Estimated breakdown of assessment for this degree course:

   Coursework – 68%

    Practical assessment – 24%

    Written examinations – 8%

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2021-2024.

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What is the Weightage of this DMKT5008 digital marketing Assessment in Their Semester?

DMKT5008 course code has a weightage of 100 marks in their semester. The students have to score at least 50% of the total marks to pass the course.

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