DMKT5008 is a digital marketing course in the Greenwich School of Management. The rapidly evolving digital ecosystem has significantly changed online consumer behaviour. There has been exponential growth in digital adoption, as consumers and businesses increasingly leverage online channels. As a result, digital marketing is arguably the most potent tool brands have to effectively reach their target audiences.
The Professional Certificate in Digital Marketing is an immersive and interactive course from Greenwich School of Management, designed to equip you with the most in-demand digital marketing skills. This programme will provide you with hands-on experience using the latest tools and techniques to boost your marketing impact across platforms and accelerate your career in an increasingly digital world. Additionally, successful completion of the programme will confer Associate Alumni status, enabling you to join the active community of Greenwich School of Management, London learners.
The Professional Certificate in Digital Marketing is suitable for:
Early- to mid-career marketing professionals seeking to develop a comprehensive understanding of digital marketing to accelerate their career. Titles may include marketing manager, marketing analyst, brand manager, communications manager and sales and marketing assistant.
Job seekers and career switchers looking to make a formal switch into digital marketing. Titles may include professionals both within and outside of the marketing field.
Consultants aiming to strengthen their knowledge of digital marketing tools and strategies as a way to develop better solutions for their clients. Titles may include principal consultant, digital marketing consultant, marketing consultant and digital strategy consultant.
Business owners in pursuit of digital tools and frameworks that they can add to their existing marketing efforts to enhance their results.
This programme will help you gain in-demand skills to understand customer psychology and segmentation, derive actionable insights from big data using analytics and leverage digital marketing strategies to drive favourable business outcomes for your organisation.
This programme will enable you to:
Gain an in-depth perspective on the digital marketing tactics needed to succeed in this field
Discover how emerging analytics, tools, and technologies can be leveraged to gauge consumer behaviour
Build comprehensive roadmaps for your clients to support their digital marketing efforts
Understand customer-segmentation strategies and devise ways to improve customer experience
Gain insights on the latest artificial intelligence (AI) developments and how these relate to digital marketing
Stay up to date with the latest developments in the continually evolving field of digital marketing
Introduce and lead digital marketing initiatives within your own organisation
Becoming an effective digital marketer requires a dynamic mix of domain knowledge and impactful communication skills. This programme will guide you in developing a career path in digital marketing by assisting you in crafting your elevator pitch and sharpening your interview skills. These services are provided by Emeritus, our learning collaborator for this programme. The support team includes course leaders and career coaches, who will help you to reach your learning goals and guide you through your job search. The primary goal is to help you with the skills needed to be prepared for a career in the digital marketing field. However, we do not guarantee job placement.
This course provides assistance with the following career-preparation services:
Writing noteworthy resumes and cover letters
Creating effective LinkedIn profiles
Navigating your job search
Preparing for interviews
Crafting your elevator pitch
Exercises focused on launching a career in digital marketing include:
Job search and interviewing for digital marketing positions
Building your personal brand and promoting your skills
Communicating digital marketing concepts through a capstone project
Upon successful completion of the programme, participants will receive a verified digital certificate of completion from Imperial College Business School Executive Education. Case studies and industry examples featured in the programme will help you better understand customer behaviour and the use of analytics in customer segmentation and targeting.
Developing your awareness of the current practices and issues in today’s digital marketing environment, this course will give you an insight into the complex and dynamic nature of this field through the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness. Our range of optional modules will enable you to develop expertise in particular areas and enhance your skills.
Accredited by the Digital Marketing Institute (DMI), our Digital Marketing degree offers you opportunities to engage in real-life consultancy projects as well as gaining extensive real-world experience through an optional 48-week paid work placement, giving you a distinct advantage to help start your career.