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MKTG611 Marketing Management is associated with the Wharton University of Pennsylvania. This is an MBA program course.
The two major objectives of the marketing core course are:
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For the communication and distribution of documents (e.g., assignment instructions, practice problems, exam details, lecture slides, etc.) the canvas page will be extensively used.
The required reading for the course consists of:
Learning Support
There will be two virtual sessions in which the class materials and optional mini cases (emphasizing quantitative methods). Instructions for accessing the review session will be provided via Canvas and email.
The practice exam will be posted on Canvas and the virtual review session will be hosted by professors of the course and will be focused on discussing any questions that one might have.
Unit details of this course include the following:
Unit Code: MKTG611
Location: Philadelphia, Pennsylvania
Study level: Post-graduation
Every student must constructively participate in the lectures and class discussions to contribute to the discussion flow at the time. Better comments will be made based on the analysis rather than mere options.
For the case discussion, the student has to discuss the assignment answers and as well as reactions to other key case issues. For the lecture sessions, the student will use the marketing Primer as a guide to basic issues that will be discussed. The student is encouraged to provide feedback to address the gaps and offer insights as and when required.
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Student attendance is a must for every class session. If the student is unable to attend the class, he/she must officially mail the attending professor in advance of the relevant session. However, two or more unexcused absences will result in a grade of zero for class participation and attendance.
For the in-class case discussion, four individual short case assignments are to be completed. These assignments must be uploaded to the Canvas by 9:00 a.m on the day of the case discussion. The assignment can be discussed with others, however, the assignment should be submitted individually and is expected to reflect one's own perspective and thoughts. The assignment must follow the same format as the final exam so that each assignment can be used as exam preparation.
One single group assignment will be submitted by a team where each group member will be awarded the same grade. For more specific instructions related to the group assignment, keep oneself updated from the Canvas.
The details about the final exam regarding the date on which it will be scheduled and other important information related to the exam will be shared in the class. Grades will be posted online. If an error is detected in the calculation of the score, or if the student believes that there has been a significant mistake in the grading, the professor of the concerned exam must be contacted within 1 week of the exam scores being posted. Any grade change request after that point will not be considered. In the request, the student has to explain the reason for grade revision in detail.
COMPONENTS OF THE FINAL COURSE GRADE | WEIGHTAGE |
Class participation and attendance | 15% |
Four short case assignments (individual) | 15% |
American Well DTC group assignment | 20% |
Final examination | 50% |
Total | 100% |
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