Thiscourse code is associated with Charles Sturt University and the code is related to marketing management. Marketing is an opportunity for an organization to understand their customers as well as the market in which they want to participate. Marketing management is related to the identification, development, and entering of the markets and aligning with the resources of the organization to achieve its goal. This subject will be able to introduce students to the theories, philosophies, and key ideas that make marketing an important activity in every organization. Students will be able to investigate the origins of marketing and the way marketing is contextualized in the organization to align the goals of the organization with market demand. The course will encourage the student to discuss and investigate marketing, customer issues, and contemporary marketing and its management in the current environment.
After completing this course, the students will be able to assess and discuss the nature of marketing and the management of marketing in contemporary organizations. Students will be able to find relevant and important information about the organization, its marketplaces, and its industries from secondary sources. The students will be able to evaluate the key marketing aspects of positioning, targeting, and segmentation and be able to analyze an organization through this approach. The students will be able to apply the marketing and aspects of positioning and branding to a specific target market and evaluate the programs of the competitors. Furthermore, the students will be able to evaluate the contemporary issues of social media, the environment, and other technological corporate and social issues.
Unit Details Of MKT501 Marketing Management :
Location: Melbourne, Sydney.
Study level: Undergraduate level
Unit code: MKT501
This unit code focuses on the study of the marketing environment of business, emphasizing the aspects of technological, global, sociocultural, political, demographic, legal, and ethical issues. The marketing study emphasizes the functional areas of marketing, which further involves service selection as well as products and promotion, pricing, development, and marketing channels. Industrial buying, marketing research, international implications, and consumer behavior are also considered. The objectives of the course include the desire to keep the students on the cutting edge of marketing practices in recent times. There are four primary objectives of the course, which include understanding marketing principles, demonstrating in corporate strategy the uses of the marketing mix, making the students familiar with the basics of the formation of a marketing plan, and providing the students with an opportunity to learn from the excellent examples of companies that are marketing-driven throughout the world.
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The course also includes bios and an academic dishonesty policy, which have no gradings. The students are instructed to post their bios in the bio information area under Getting Started in D2L. This policy is needed and grades are not awaited for this; however, they appear in the grade book. Receiving an unsatisfactory grade can result from not being able to complete these items during the first week. The Chat Learning Tasks Rubric includes the 5 learning tasks with 10 marks each. It will assist the students with learning the critical tasks. Learning is a responsibility of the students and not a spectator sport. In order to obtain the learning outcomes, the students are required to take an active part in the process. For this course, the students are required to attend "ready to learn" and "prepared," which requires the students to "The syllabus and schedule are subject to change. read and study the reading that is assigned before the student comes to the meetings. The student must just be prepared for a class, which will further enable them to build a knowledge base on which subsequent learning rests.
Brief Of MKT501 Marketing Management
The assessment will cover the topics which include market orientation, marketing orientation, marketing communication, drivers of contemporary marketing, marketing environment, researching the organization, marketing plan, services, brands, and product solutions, positioning and contemporary marketing mix, etc. Benchmark of Marketing, Marketing Orientation, Customer Experience Management, Marketing Decisions and Marketing Environment Influence, Marketing Plan, Strategic Marketing Planning, Product, Product Life Cycle (PLC), Packaging and labeling, New Product Development (NPD), Brand Management, Consumer Adoption Process, Penetration Pricing, Sales Force Management, Publicity, Public Relations, and Corporate Image, Price and Pricing, Pricing Object
It also includes a web course and technology that are recommended for being successful, including an Internet connection with high speed (not dial-up) as well as a word processor. Moreover, the hardware and software are important for using D2L. The campus has been optimized for working in a Microsoft Windows environment. This means that the courses work best if a Windows operating system (XP or newer) is used together with a current version of Microsoft Internet Explorer, which is Internet Explorer version 6.0, 7.0, or 8.0. The course will further work with Macintosh OS X and a recent version of Safari 2.0 or better. Together with Internet Safari and Explorer, D2L further supports the Firefox browser (that is version 3.0) on Mac and Windows operating systems. A recommendation has been made to perform a "Browser Test" before starting the course. In order to launch a browser test, it is vital to log in to D2L, and move to the'myCourses' tab, and select the "Browser Test" link, which is located under Support Services. Firefox is required for browsing in D2L YouSeeU chats. It is important to ensure that students have Java installed on their computers as well as enabled for completing their assignments without any issues. Furthermore, it is important to make sure that they also have Java on their computer.
Weightage Of This MKT501 Marketing Management Course Code In The Semester
The weightage of this course is high and after completing this course, the students will be able to assess and discuss the nature of marketing and the management of marketing in contemporary organizations, and they will be able to evaluate the contemporary issues of social media, the environment, and other technological advancements incorporate and society. The students will be able to evaluate the key marketing aspects of positioning, targeting, and segmentation and be able to analyze an organization through this approach