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BUS301 Global Business Strategy is something that companies embrace in order to expand their global market, thereby increasing their sales across the globe. The phrase 'global business strategy' intelligibly includes international, standardization, and multinational planning and strategy. Thus, it is undoubtedly true that embracing global business strategies is certainly going to benefit one's company in various ways, which includes opening new avenues of sales in new markets. Thus, the study of global business strategy is immensely significant and companies today are relentlessly looking forward to hiring executives who are hoarding expertise in this area of study.

Considering today's dynamic business culture where companies strive to reach out to a greater consumer base all over the globe, organizations are looking forward to hiring executives who are hoarding expertise in global business strategy, who would help them take their companies overseas, thereby increasing the consumer base. The expert global business strategy managers are challenged to be engaged with drafting strategies and initiatives to find out innovative ideas for expanding the business of the companies, by introducing new services, products, business models, or even by stretching through geographical limits. This course is undoubtedly for the professionals who wish to earn expertise in leading strategic innovation initiatives, thereby developing emerging ventures, services, and products for their organization or wishing to offer consultancy services to institutions for that matter.

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Unit Details Of BUS301 Global Business Strategy

Unit details of this course include the following:

Unit code: BUS301

Location: United Kingdom

Study level: Post Graduation

Brief On BUS301 Global Business Strategy

The course offers knowledge about the fundamental concepts and strategies that are required to bring out the necessary strategic management and innovation management. The compulsory modules will focus on the significance of the organizational strategy which helps in gaining a competitive advantage among other businesses, especially when the business environment is rapidly changing. In today's time when digital innovation and transformation is highly coveted, the modules of the course will make sure that the student experiences and learn to tackle the challenges the commercializing ideas and practical aspects of global business strategies.

This course is a perfect blend of theoretical and practical modules which will make the students equipped with the skills of identifying the strategies necessary for growing the businesses. The course will ensure that you acquire the necessary critical thinking skill in order to analyze the challenges as well as benefits that the businesses will go through from the perspective of the globalization of networks. It will also include international business theories on the globalization of innovation along with modules that would help in developing knowledge and skills of research design in the same. It will also comprise modules throwing light upon strategic leadership and performance, which shall help in practicing innovation management.

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Weightage Of BUS301 Global Business Strategy In Their Semester

  • Globalization of Innovation ........................... 15 credits
  • Strategic Management ................................. 15 credits
  • Managing for Innovation .............................. 15 credits
  • International Business Theory ......................... 15 credits
  • Commercial and Professional Skills .................. 15 credits
  • Research Design and Analysis ......................... 15 credits
  • Corporate Leadership. Performance and Strategy ... 15 credits
  • Innovation Management in Practice ....................... 15 credits
  • Digital Transformation Management .................. 15 credits
  • Dissertation ................................................ 45 credits  

This course would help you to prepare yourself in the field of global business management as a lead strategist, chalking out strategic innovations and initiatives for different purposes of the organization. This degree is perfect for the graduates who seek a managerial career in the field of global corporate strategy management, which is certainly having a high demand in the industry. As a graduate, it is expected that the student would be equipped with basic theoretical and practical knowledge which shall be further polished to achieve a far better result at the end of this course. In addition, it is to be noted that the course certainly offers corporate links to the industry which shall make it easier for the students to find out lucrative career opportunities in leading global organizations involved in innovation management.

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