BHO6505 Marketing Management

BHO6505 Marketing Management is an important and vast subject for management students. Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company.

Professionals who work in a corporation's marketing and promotion departments seek to get the attention of key potential audiences through advertising. Promotions are targeted to certain audiences and may involve celebrity endorsements, catchy phrases or slogans, memorable packaging or graphic designs, and overall media exposure. BHO6505 task answers are simple to do all those activities or functions that will make sure that the specific product or service of the brand is popular and has a majority market share.

Marketing functions are plenty it can be pricing was based on the marketing research managers will have an idea on what is the income rate of their target audience and then decide on the pricing of their products and services so that they can be used by everyone. It can also be something simple but effective as in how a particular product can be kept in a shopping mall the positioning by adding lights and color can draw attention or change perception.

Unit details of BHO6505 Marketing Management

Unit details of this course include the following:

Unit code – BHO6505

Location – Australia

Study level – Postgraduate

Brief on BHO6505 Marketing Management

This unit (BHO6505) aims to critically review the major decisions faced by marketing decision-makers in their efforts to harmonize the organization's objectives, capabilities, and resources with marketplace needs and opportunities. This unit allows students to evaluate contemporary practices of marketing: the creation of value for customers and firms, along with the strategies and methods marketers use to successfully operate in today's dynamic environment. The unit reflects on the major trends in the managerial practice of marketing and the teaching pedagogy is crafted around applied learning content, case study analysis, collaborative decision making, and reflective reasoning.

On successful completion of the unit, there will be some learning outcomes that is what the students should be able to do, and the learning outcomes are as follows:

• The students should be able to exemplify and analyze how the various key elements of the marketing mix influence certain management practices within their profession.
• They should be able to contextualize and evaluate marketing management principles across different kinds of industries and within profit, governmental and not-for-profit organizations.
• They should be able to critically analyze marketing theory and their literature to current disciplinary practice to reflect upon how organizations can be better in delivering value to their customers and stakeholders.
• They should be able to formulate various strategic marketing decisions and plans based on knowledge of marketing perspectives, certain decision-making tools, strategic practice, and frameworks.
• They must be able to extrapolate from various theoretical concepts and principles to propose and justify courses of action which is to facilitate decision making in a variety of marketing management contexts both locally and globally.

When it comes to delivery of the course the university has offline as well as online methods. The university has a student portal that students can access from anywhere at any time for various kinds of tasks. All student material will be available online once the respected faculty members upload it online on the portal and students can access it all the time.

There are discussion forums where students can discuss relevant matters for growth and development by sharing each other's views and knowledge as peer support is important and peer learning is effective. There will be plenty of practice examinations and case studies available on the portal for the students to follow or to practice at any given point in time so that they can improve find their flaws and work on development.

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Weightage of this BHO6505 Course Code in Their Semester

When it comes to the distribution of weights there are only three parts of it. The first assignment is report writing which will have 50% weightage this report writing will be depending on a case study. There will be a marketing presentation that will have 10% of the weightage; this presentation will take place on a marketing chapter or marketing topic. This will be a group presentation.

The final assignment will be having 40% of weightage and this will be a group marketing plan. Here the students have to select a company than a specific product or service create a marketing plan for it. The plan can be of any functionality as in it can be a promotional plan, product launch plan, communication plan, and many more they are to do one. This will be a group project and they will be graded based on their contributions and overall quality of the project along with relevancy.

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