MITS6005 Big Data

Task:

The purpose of assessment is to assess students on the following Learning Outcomes:

1. Analyse the growth of big data and need for a scalable processing framework. Synthesize the fundamental characteristics, storage, analysis techniques and the relevant distributions.

2. Expertly apply techniques to perform big data query manipulation, evaluate various data storage option and type of aggregated data modelling. Through a critical study, choose an appropriate storage model based on the application requirements for processing large amounts of structured and unstructured data. 

Objective

In this assessment you will have to research a small case study and you will need to apply your knowledge to identify the main issues, prioritise, provide insights and to discuss alternatives. You must write a Case Study Report about your company discussing the strategic plan of an organization. To present a case study based on the selected organization’s current analytics strategy and your recommended strategy. Identify a key business initiative for your organization, something the business is trying to accomplish over the next 9 to 12 months. It might be something like improve customer retention, optimize customer acquisition, reduce customer churn, optimize predictive maintenance, reduce revenue theft, and so on.

Write down data sources that might be useful in uncovering those key insights. Look both internally and externally for interesting data sources that might be useful. Tip: Think outside the box and imagine that you could access any data source in the world. Be analytical within your report and examine key terms and theoretical relationships in depth. 

Marking Guide 

1. Structure of the written report: Background information is relevant, issues are logically ordered, recommendations clearly relate to the issues.

2. Identify main issues: Prioritize choices, justify and prioritize issues chosen.

3. Analyze the issues: Each issue is discussed using relevant concepts and principles, insight  is shown in analyzing the information.

4. Discuss alternatives: Consider all viable short-term and long-term alternatives to potentially solve each issue, examine the advantages and disadvantages of each alternative.

5. Explain resources: Identify individuals from the case study, enumerate the time frame and monitoring processes required for the recommendations to be put into practice.

6. Write clearly and concisely: Arguments are explicit and succinct, appropriate headings are used, grammar and spelling are accurate.