BSBINN601 Lead and Manage organisational Change

kodak was slow to respond to the changing marketing conditions and consumer preferences.Aloso,over the last several years, the rise of the smartphne further transformed the market,as consumerd increasingly preferred to use feature-rich iphone and google android devies over digital cameras.

The main issue behind this case is the problems faced by the Eastman Kodak company in the process of changing to digital technology in photo printing.keeping the recent collapse of Kodak in mind, analyse the given case study an answer the given Questions:

1.What were the driving forces behind Kodak;s decision to transition to digital Photography?

2.What were the major issues faced by Kodak in the transition process?

3.Now that you know what happened to the company,what went wrong at Kodak from the change management perspective?

4.What would have been potential barrier to change at Kodak?

5.What would to you do if you were managing a change project at Kodak in a management role?