MBA 908- Strategic Business Project

Task

1. How understanding of consumer behaviour can help generate revenue? (Explaining the consumer behaviour with help of Consumer Behaviour model specifically keeping Chinese consumers in mind)

2. What Chinese consumers like to spend on whilst overseas and why?

d. Body: Contains the main detail of your research and analyses. It should provide a brief overview of the theoretical framework and methodology, with main focus on the analyses and interpretation of your findings.

e. Methodology (use of theoretical framework): 

1. Explaining the consumer behaviour with help of Consumer Behaviour model specifically keeping Chinese consumers in mind such as

1. Nicosia model (Nicosia, 1966) 

2. Howard Sheth model (Howard, 1969)

3. Engel Kollat Blackwell model (Kollat, et al., 1970) 

4. Psychoanalytical model (Kassarjian, 1971) 

5. Learning model (Moschis, 1978) 

6. Sheth Newman Gross model (Sheth, et al., 1991) is very much reviewed and model extensions? based on the theories are undergoing. 

7. Anderson model (Anderson & Sullivan, 1993) 

8. Black box model (Ben-Akiva, et al., 1999) 

9. Sociological model (Spaargaren, 2003)

Use Any Two Models To Explain Your Research 

 And how the Chinese consumer changing towards luxury brands, why this behaviour is taking place.

2. Explaining what Chinese consumers like to spend on whilst overseas. Conducting detail analyses on different brand and products. Influence of age demographics of different products and brands. Etc

f. Recommendation at least 3-4 required: Digital Strategy for Dubai Duty Free - Propose actionable and practical business solutions that follow logically from your work. Also state any limitations of the report and recommendations provided.

i. Appendix 

j. References