MGMT3347 Strategic Management

Pulling it together – quality of the SWOT; clear conclusions on key issues and/or problems

Recommendations – based on sound evaluation of alternative strategies? Are they aligned with the earlier analyses?

Overall application of relevant theories, concepts and/or frameworks from the unit

Quality of arguments and general coherence – are arguments convincing and well structured? 

Structure, layout and overall presentation (including length, grammar, spelling and referencing)