BSBPUB403 Develop Public Relations Documents

Plagiarism is taking and using someone else's thoughts, writings or inventions and representing them as your own. Plagiarism is a serious act and may result in a learner’s exclusion from a course. When you have any doubts about including the work of other authors in your assessment, please consult your trainer/assessor. The following list outlines some of the activities for which a learner can be accused of plagiarism:

Ø Presenting any work by another individual as one's own unintentionally

Ø Handing in assessments markedly similar to or copied from another learner

Ø Presenting the work of another individual or group as their own work

Ø Handing in assessments without the adequate acknowledgement of sources used, including assessments taken totally or in part from the internet.

Collusion

Collusion is the presentation by a learner of an assignment as their own that is, in fact, the result in whole or in part of unauthorized collaboration with another person or persons. Collusion involves the cooperation of two or more learners in plagiarism or other forms of academic misconduct and, as such, both parties are subject to disciplinary action. Collusion or copying from other learners is not permitted and will result in a “0” grade and NYC.

Assessments must be typed using document software such as (or similar to) MS Office. Handwritten assessments will not be accepted (unless, prior written confirmation is provided by the trainer/assessor to confirm).

Answer each question in as much detail as possible;

1. What are the two main options and the related procedures for testing public relations documents?

2. What are four ways of making a document more challenging in response to feedback.

3. What are four ways of making a document less challenging in response to feedback.

4. Name four principles of clear language that may apply to the modification of public relations documents.

5. What are 'the seven p’s of marketing'?

6. List and describe four types of public relations activities.

7. Write a paragraph (no more than 150 words) on ethical issues and their association with the field of public relations.

8. Write a paragraph (no more than 150 words) explaining the importance of gathering information about target market segments.

9. Outline the following methods of evaluating results of public relations documents (write 50- 200 words for each):

Ø Content analysis

Ø Focus groups

Ø Surveys

10. Outline the key provisions (the main points) of the following items of legislation (50 - 200 words for each). You must use your own words;

Ø Age Discrimination Act 2004

Ø Sex Discrimination Act 1984

Ø Privacy Act 1988

Ø Competition and Consumer Act 2010

11. Identify five requirements that members of the Australian Direct Marketing Association should fulfil.