MKG701 Marketing Management

For this assessment, individuals will create an engaging Narrated PowerPoint presentation on the situation analysis [External Environment] of an Australian small to medium enterprise [SME] and its product, service or experience. Please note: It’s important to choose your business carefully. Do not choose a large company. Choose a business that you may be working for - or are familiar with in Australia. It could be a business that you would like to start in Australia. Please check with your lecturerby Week 6.
Format:
A PowerPoint with narrated voice-over. Include the full written script underneath each slide. You may decide to convert the presentation into a video as the next/final stage.
Contents:Presentations will include and/or discuss the following:
• A Title Page/Slide
• Table of contents
• Introduction
• An explanation of the organisation, their product, service or experience
o Who/what is your business? o What industry are they in?
o What is their organisational structure?
o What is their product/service/experiences range?
o Who is their main target market/s? • External marketing theory & concepts
o What is an external marketing environment analysis?
o Why is an external marketing analysis important?
o What are the relevant environments to be analysed?
• Critical Analysis & Evaluation of the External Marketing Environment
o competition,
o economic growth and stability,
o political trends,
o legal and regulatory issues,
o technological advancements and
o the socio-cultural trends that impact on the marketing organisation and its marketing
strategies and plans.
• Identification and assessment of Key Opportunities and Threats facing the SME