MKG701 Marketing Management

Task:

Description: Individual Assignment

For this assessment, individuals will create an engaging Narrated PowerPoint presentation on the situation analysis [External Environment] of an Australian small to medium enterprise [SME] and its product, service or experience. Please note: It’s important to choose your business carefully. Do not choose a large company. Choose a business that you may be working for - or are familiar with in Australia. It could be a business that you would like to start in Australia.

Contents:

Presentations will include and/or discuss the following:

• A Title Page/Slide

• Table of contents

• Introduction

• An explanation of the organisation, their product, service or experience …………………………[10%]

Who/what is your business?

What industry are they in?

What is their organisational structure?

What is their product/service/experiences range?

Who is their main target market/s?

• External marketing theory & concepts …………………………………………………………………………….[10%]

What is an external marketing environment analysis?

Why is an external marketing analysis important?

What are the relevant environments to be analysed?

• Critical Analysis & Evaluation of the External Marketing Environment……………………………. [50%]

competition,

economic growth and stability,

political trends,

legal and regulatory issues,

technological advancements and

the socio-cultural trends that impact on the marketing organisation and its marketing strategies and plans.

• Identification and assessment of Key Opportunities and Threats facing the SME …………….[20%]

• Application of academic writing conventions using the Harvard referencing style ………

Helpful Resources

These documents offer guidance with selecting your concepts and the technical aspects of the task.

Digital Presentation Quick Start Guide

How to add a voice-over to a PowerPoint and convert it into a video

How to convert a PowerPoint to a Video and Edit it in Video-Editing Program

External Environment Analysis Table

This is a simple table that you can complete for each of the environmental factors based on the relevant theory, describing what is currently going on in your market and then what this means for your product or service