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MGT731
AU
University of the Sunshine Coast
Description
Your task is to address the following questions in a 1,000-word report:
1. What is the corporate entrepreneurship and business model innovation context of the case study corporation(s)? Discuss 5 external and/or external drivers for corporate entrepreneurship and innovation and provide an introduction of 5 of the corporations main charateristics
2. Create a complete business model canvas (BMC) of the existing corporation. What are the 3 key attributes in each of the dimensions of the case corporation's business model canvas? Use concepts. frameworks and theories introduced in this course to support your analysis.
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