HOS651 People And Place

The target audience of the three representation of the destination:

Alright, so now that discuss about the Target audience of the three representation of Bali. So, base on the article “call market segmentation framework for determining the right Target customers” that was stated that target audience is the main factors that marketer aim for in their advertisement of a certain products or places. Hence., regard to the analysis of the three representations and of the destination and a comparison between them we can understand that the targeted audience for magazine images of Bali are people who are looking for place or accommodations that have very very beautiful and attractive design where they can enjoy the view of the environment around the accommodation like hotel resort, and it is for those people who prefer to have a more relaxing holiday with the family or as a couple who want to go on a honeymoons at a beautiful places and try out the local food there, and as for the image that are from the brochure, those images are more focus on those people who looking to explore the different famous tourism destinations in Bali which is more suitable for those people who want to have an active holiday, where as the images that were posted in Facebook, those images target audience who not only want to explore different tourism destinations in Bali but also to learn  more about the local life style, their traditions and culture. So, similar to the picture from pressure from the brochure those image are more focus on those people who looks to have both active and relaxing activities.

Different representation of the destination:

What is authenticity?

How do you perceive authenticity?

Why do people think they should see ‘authentic’ hospitality service or tourism experiences?

What is ‘HOS651 People and Place’ about?

What can we find beyond management theory that will help you as a future manager?

How can we challenge ourselves to make decisions that are not just guided by our comfort?

What happens if the uniqueness is someone’s culture?

Who has the right to sell it?

Who gets a cut of the profits?