GSBS6060 Introduction to Strategic Management

Task:

Outline and discuss the concept of megaforces and how their impact/influence on strategic management can be evaluated through the frameworks of Environmental Turbulence and Porter’s 5 Forces Model.” 

The purpose of this assignment is to help you gain a deeper understanding of the nature, impact and implications for every organisation of one of the most important areas in the strategic management discipline. You are expected to draw on a minimum of SIX (6) peer reviewed or respected journal articles (e.g., Harvard Business Review) to underpin your arguments presented in this essay.

Process

1.Undertake wide-ranging reading to ensure that you have a proper grasp of what ‘Porter’s 5 Forces Model” and ‘Environmental Turbulence’ mean and the distinction between these concepts, especially in their role of understanding megaforces as part of external analysis

2.Ensure that your reading enables you to address the issue of what these concepts mean for businesses/organisations and for the Strategic Management process.

3.Evaluate the literature and the research to identify approaches that may help to assess and evaluate Porter’s 5 Forces Model and Environmental Turbulence.

4.Make sure that your reading equips you to be aware of how Chief Executive Officers (CEOs) might make sense of and strategically respond to megaforces as part of the strategic management process.

5.Identify an example and evaluate how a CEO has responded appropriately to megaforces impacting their firm.

Output

The output of the process is the production of an essay in academic style that fully addresses the issues and answers the topic. It is important that you adhere to academic conventions of citation and referencing.

The structure of your assignment is to be as follows:

1.A brief abstract (or overview) of your key arguments and conclusions

2.Introduction to the topic of your essay and what the essay will cover.

3.Body of essay

1. Outline the concept of megaforces and ‘Porter’s 5 Forces Model” and ‘Environmental Turbulence’, including definitions of each concept, how they relate and how they differ.

2. Discuss where these concepts fit within the Strategic Management process.

3. Outline and discuss how these models are used to assess megaforces on an organisation and develop strategies.

4. Discuss how CEOs should use these models to strategically build and sustain competitive advantage.

5. Choose a case and evaluate how a CEO has responded appropriately to megaforces. 

6. Outline of the megaforces concepts of Porter’s 5 Forces Model” and ‘External Turbulence’, including definitions of each concept, how they relate and how they differ.  

7. Discuss where these concepts fit within the strategic management process. 

8. Outline and discuss a model used to assess the role and impacts of these megaforces on an organisation.

9. Discuss how CEOs should respond to these megaforces.

10. Choose a case and evaluate how a CEO has responded appropriately to these megaforces.