TBUS610 E-Commerce Strategies

Task:

Questions

Q1. List and analyse the major services provided by Alibaba and one other major competitor in China.

Q2. What is Alibaba’s competitive advantage in China?

Q3. What are the motivations for businesses and consumers to use and buy Alibaba’s services? 

Q4. How can Alibaba (in China) convert Internet users and online shoppers, who are currently not Alibaba customers, into becoming Alibaba customers?  

Q5. How could Alibaba succeed in this online marketplace, given they are facing cut-throat competition from local Chinese businesses such as JD.com, Tencent / Baidu/ Wanda, which all provide unique challenges in the Chinese retail and e-commerce? 

Q6.  There are some distinct differences between marketing and selling goods online to businesses (B2B) and to consumers (B2C). Using one of the Alibaba’s group of companies, as an example, what are these differences?