MKT20031 Integrated Marketing Communications

‘Working under cover’ … ‘Covert’ advertising
This involves advertising in a less direct manner such as TV station pop-up promos, product placement in movies/TV etc).
1.Is this another form of subliminal advertising?
2.What examples are there of its use in the Australian context?
3.Locate and / or construct “arguments for and against its use” ….what if anything impedes it?
Work needs to be done
Introduction
This part will be on overall topic covering all question
Question 3
Locate and / or construct “arguments for and against its use” ….what if anything impedes it?