MKT20019 Marketing Research

This is a section of a group assignment, Executive Summary and conclusion are not needed

Step 1: Watch the following video https://youtu.be/eKk-_jbL1s0

Step 2: Read the following brief, which will form the basis of this assignment. Brief Marketing problem How can Swinburne WIL increase the number of students undertaking WIL, including both professional placements, and internships? Research problem Investigate awareness and perceptions of Swinburne WIL. Research objective

2: Evaluate attitude towards and perceptions of WIL RQ1: What are the average attitudes and perceptions related to WIL of undergraduate students at Swinburne? RQ2: What are the relationships between overall attitude and perceptions towards WIL?

Step 3: Review the summary of the research design you will use to collect data to answer the client’s objectives: Research design You will use an online survey to address the research objectives that cannot be answered by secondary data. The survey has been programmed through Qualtrics. Use the Word file of the Swinburne WIL survey questionnaire (Attached) Use the Swinburne WIL data files (Attached). Target population Our target population is undergraduate students, 18+ years old, studying at Swinburne University.

Step 4: Write a research report in response to the outlined research brief, using the data provided in which you will: Summarise and evaluate the methodology used (including data collection and sampling) present the results of analysis conducted to answer each research question conclude with strategic recommendations in relation to the marketing problem. Attached is also the powerpoint with information regarding the assignment as a whole, not just my section.