INF60007 Introduction to Business Information Systems

Task:

Topic:

In a world of information technology (IT) abundance, competitive advantage (CA) has little to do with access to technology. Indeed, because enterprise systems (ES) are the most adopted technology by businesses, it would be difficult for a firm to achieve a competitive advantage purely on the basis of having an ES. However, companies do use their ES systems to achieve competitive advantage within their industry sector. Hence, discuss one (1) of the following strategic approaches a company can use to achieve competitive advantage using their ES:

• Cost leadership across industry or Cost leadership within an industry sector

• Differentiation across industry or Differentiation within an industry sector

• Innovation

Use two(2) different case studies for the strategic approach selected to support any discussion. The paper should NOT be about introducing or implementing an ES in a firm but using an established system to achieve competitive advantage. Make sure your discussion clearly explains how the chosen strategic approach is achieved using an ES. 

Your essay must include

Introduction: Introduction to the topic, brief definition, a statement of the purpose of the paper (motivation for the reader).

Main discussion: Discuss different perspectives, present arguments supporting the purpose of the paper. Use subsections with appropriate headings to structure your discussion. Pay attention to the marking guide.

Conclusion: A summary of the points you have made in the body of the paper. These should match your stated purpose.