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MKT01907
AU
Southern Cross University
What do you need toreference?
On a daily basis, tourism and hospitality managers are required to be dynamic and influential yet empathetic and participative. They must champion innovation and creativity whilst monitoring stability, structure and control. An underlying commonality is the need to make decisions, both tactically and strategically, that influence the outcomes for many stakeholders. These decisions are sometimes instinctive and at other times calculated and well considered. They are all however, based on a collaboration of experience, research and sharing ideas.
Gather academic and non-academic material which reflect your response to 'The Topic':
You are required to reference any information, ideas or data that are not your own, including when you have:
• quoted another author, word for word
• paraphrased or summarisedinformation
• defined terms
• used tables, statistics, diagrams and images from a source
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