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MKT01906
AU
Southern Cross University
Task
By Week 3, gain approval from your academic contact for the destination you will study in MKT01906. One student per destination for each cohort. Prepare a two-page fact sheet which presents key details about the destination and international tourism. The details will be background for future assessments in MKT01906.
Instructions
• Identify the destination for MKT01906.
• Use information sources (online or hard copy) to prepare a two-page Fact Sheet explaining:
• total number of visitors (international and domestic) and analysis of international visitor growth and source markets
• the charateristics of accommodation options available at the destination
• the economic impact on GDP from tourism at the destination
• the main attraction types at the destination.
Once information has been gathered, prepare the Fact Sheet including two relevant graphs or tables (maximum of 2 created by you using several other sources) to outline international tourism at the destination.
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