ACC03043 Corporate Governance

Section A.

1. Chart the governance and management structure of a corporate entity with which you are familiar using the circle and triangle schematic. Academic, sporting, or professional bodies could be covered as well as public or private companies. Does the diagram help to depict the potential to exercise power in that organization?

 

2. Develop a CSR policy statement for any organization with which you are familiar. It could be, for example, for a profit-orientated company, an academic institution, or some other 'not-for-profit' enterprise. Develop a set of performance indicators to monitor and measure the organization's achievements.

Section B.

Answer all two questions of the case study

The Epsilon case

Epsilon, a US marketing services company, provided email marketing capabilities to client companies. The Epsilon web site claimed that “we give clients the ability to send more than 15 million dynamic messages in one hour, or more than 40 billion emails a year.” The around 2,500 client companies included JP Morgan Chase bank, Citigroup, Barclaycard USA, McKinsey Quarterly a management journal, Marks and Spencer a retailer, and Marriott International Hotels.

In April 2011, Epsilon’s files were illegally accessed and millions of records potentially stolen. The company claimed that only small proportion of their clients were affected. Moreover, the files were just lists of names and email addresses, and held no personal or financial information. Some commentators