BSBMKG417 Apply Marketing Communication Across a Convergent Industry

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify the convergent environment   

1.1 Review and identify the role of the traditional siloed sectors to client requirements

1.2 Identify the potential points of integration

1.3 Establish the role of the customer within the convergent environment

1.4 Confirm and ensure that messages can be unified across an integrated offering

1.5 Identify relevant and current legislation, regulations and policies that may impact on marketing within the convergent environment

2. Prepare cross sector marketing tools and techniques 

2.1 Identify and evaluate tools and techniques from traditional sectors to the integrated marketing communication environment

2.2 Create convergent tools and techniques suitable for use within a divergent media environment

2.3 Create tools and techniques suitable for use within a customer-centric environment

2.4 Review and confirm the fit-for-purpose and cost effectiveness of relevant tools and techniques