MKTG1390: Marketing management

Write a report a fully rationalised marketing management plan for a brand/product. You need to demonstrate that you:
Develop a marketing plan based upon awareness of the situation (macro, consumer and competitors from Assignment 1)
Design comprehensive marketing objectives for real-world marketing activity and plan implementation
Propose and evaluate marketing mix activities using tools and frameworks from the course
Justify strategic courses-of-action and rationale behind various marketing decisions for new product/service launch
Integrate and link research insights, plan objectives and marketing decisions