BUSM1222 International Business

Part 1: Background and competitiveness of your chosen MNE 

Q 1. Provide a brief profile of your MNE. Information such as its country of origin, company history, its main products/services, countries of operation etc., should be included.

Q 2. What are core resources and capabilities of your chosen MNE? Which resources and capabilities do you think provide the source of competitive advantage for the company?

For this assignment, you need to choose one multinational enterprise (MNE) from the Fortune Global 500 list (2019) operating in one of the following industries*.

? Apparel

? Computers / Office Equipment

? Electronics / Electronic equipment

? Food consumer products

? Pharmaceuticals

? Telecommunication

N.B. You are encouraged to conduct preliminary data search about the potential MNE to ensure that you can obtain relevant and recent information enabling you to conduct well-supported analysis.

Part 2: Host country analysis 

For this part, you need to select one foreign market (host country) your chosen MNE is operating in. You may not choose the same country you selected for the Group Project assignment of this course.

Q 3. Analyse the current political situation of your selected host country. What opportunities and challenges does the current political situation create for your chosen MNE’s operation in the country?

Part 3: MNE’s strategy in the host country

Q 4. Based on your understanding of the course topics, Strategy and Structure of MNEs and Entering Foreign Markets, analyse strategy and entry mode choices your MNE adopted as it entered and operates in the host country. Evaluate the benefits and pitfalls of the company’s decisions. If you were given the responsibility of managing your chosen MNE’s operations in your selected host country, what additional or alternative actions would you undertake? Provide justifications for your answer