MKTG1392 Take-Home Examination TP1 2018

1.Prepare your answer to this question as a brief strategic report to Ms Printup that contains the necessary insight and recommendations to the issues identified more specifically below. Your report is limited to 900 words maximum. Point form, key headings, recommendations and other elements typically found in a business report are most welcome to be used. 

2.Prepare your answer to this question as a brief strategic report to Ms Printup that contains the necessary insight and recommendations to the issues identified more specifically below. Your report is limited to 900 words maximum. Point form, key headings, recommendations and other elements typically found in a business report are most welcome to be used.

3.Prepare your answer to this question as an executive summary to Ms Printup that contains the necessary insight and recommendations to the issues identified more specifically below. Your executive summary is limited to two pages maximum (use whatever layout you feel is both reasonable and professional but do not exceed 2 pages). As this is a summary covering a range of strategic and tactical issues to be adopted it must be set out clearly. Referencing is unlikely to be needed for this task.

4.Prepare your answer to this question as a brief strategic report to Ms Printup that contains thenecessary insight and recommendations to the issues identified more specifically below. Your reportis limited to 900 words maximum. Point form, key headings, recommendations and other elements typically found in a business report are most welcome to be used.

5.Prepare your answer to this question as a memo or conceptual paper to Ms Printup that containsthe necessary insight and strategic direction to the issues identified more specifically below. Your paper/memo should not exceed 1000 words. A conceptual paper or memo at Hoppcow is normally  expected to be in ‘essay style’ – that is, your information should be laid out in carefully linked paragraphs that clearly make a solid and clear case for what is being presented and argued.