MCM507 Health Communication

You are the strategic health communication consultant working for the Australian (federal) Department of Health. You have been asked to develop aims/goals and a strategy for a

potential communication plan to increase seasonal influenza vaccination rates amongst the 25 to 50 year old age group, across all states in 2021.

Prepare a research and evaluation plan for your proposed health communication strategy by addressing the below:

1. Determining the needs of your identified publics/stakeholders in order to develop effective strategies, channels and tactics; and

2. Evaluation techniques to ensure you can measure the success of your campaign in meeting your SMART objectives.