WMKT101-Marketing Fundamentals

Task

Students are required to collect a portfolio of evidence from the world around them that represents marketing objectives, strategies and tactics. Students will then be required to write a 400 word critique on each of 6 topics, given below

Your task is to collect a total of 7 different examples (2 for topic 6) relating to the specific topics, listed below, that illustrate and provide evidence of ‘marketing in action’.

Your examples must be current (from 2014 to 2019) and should come from sources such as newspapers, magazines, websites, social media (e.g. consumer blogs), personal experience, etc. If you are not sure if the source of the evidence/ example is appropriate, please ask your teacher.

You need to find one example of each of the following topics. Please note that the last topic requires 2 examples:

1. How does Market Research direct a marketing plan?

2. Provide an analysis of the impact competitors have on a product. factor) has on a product and thus influences marketing objectives andstrategies.

3. How does PESTL (the macro-environment) affect the introduction of a new product or service?

4. How is SWOT analysis used in the marketing plan?

5. How could STP (segmentation, targeting and positioning) be used to take advantage of a markettrend?

6. Consider how internal and external factors may have impacted the success AND failure of either a brand or a new product/service.