MKTG208 Marketing Management

Case Analysis Of Avellin Corporation

Need to discuss how the business’ practices and strategies are in line (or conversely) contrary to marketing theories/concepts, in the forms of a gaps model—simply put:

What it is versus what it should be, based on relevant theories. To make good use of theories.

How and why has the business gone wrong? How and why has the business benefited from their strategies and practices (in line with marketing concepts/theories)?

Remedies

Building on your prior discussion on the (mis)match between marketing theories and a firm’s strategies/practices (i.e., the case analysis), you should offer them “appropriate” solutions. These remedies have to be meaningful and not generic and broad. For example, if one says “they have to improve their product, distribution and communication,” the grade would be a fail. Instead, one can, for instance, say “to reach segment A, they should … and to reach segment B they have to ….”