HSYP807 Innovation in Leadership Teamwork And Advocacy

Students will have one week following the MPH Flickerfest to prepare an individual reflection on this campaign. These components are:

1. Reflection on your role within the group during the process of the campaign development
2. I was the one who came up with the advocacy campaign “Vaccines : the untold truth” and one other campaign “Animal captivity”, but all my team members did not agree with that because it “takes time and research” -> conflict -> Finally I agreed with them on the topic “Mobile phone : Connects or Disconnects” and I feel very frustrated.
3. When we were in the team discussion, rarely all team members are together to discuss. Some of them have work, personal issues -> I was the one who stood up to divide the task to each member, setting deadlines, calling out their irresponsibility.
4. Finally, when one member completed the compilation herself (individual work), I reviewed and made comments on that. But she said if I could change it, then I’m welcomed to change because her hands are tied. The learning lesson is that, I should have been involved in every single task of the work, not relying in one member for each task.
5. Reflection on the overall campaign your group developed

Below is the campaign idea and I was the one who draft the Advocacy campaign template.

1. Background (preventive instead of corrective campaign)

• Brief context & situational analysis – what’s the problem? Why advocate on the issue?

Mental health problems of the middle-aged/ milennials due to the overuse of mobile phone, aka society isolation and depression ->promoting mental well-being through human interaction and connection in real life.

2. Aim

• Long-term goal that want to contribute towards, e.g. MDGs 4 & 5?

Sustainable development and mental well being

3. Objectives

• Specific Measurable Attainable Realistic Time-bound change objectives

Targetting middle-aged people and milennials (18-40) who focus too much on using phone/social media to communicate and over-rely on technology for their work (students and white-collar workers). Promoting social face-to-face connection. We promote the video in social media channels (festivals organizer to discuss about the promotion of the campaign (Moving Mindfulness/Mental Health first-aid/Healthy Minds expo)/Cooperate with Student wellbeing/ Clubs to organize workshops on the use of mobile phone and its negative impact on the connection…

Survey :The number of hours you spend on phone and how often you meet your friends?

Attainable and realistic: show the videos in the lectures in school/clubs/students organization AIESEC

Timeline: 6 months in total

Measurable: survey before the promotion and quarterly post-campaign

4. Targets

• Who has the power to make the necessary changes? • Who influences those people?

Middle-age group (18-40) and social media

5. Activities & Outputs (Strategy)

FOR UNIVERSITY: contact student well-being/course coordinator to showcase the video after the lecture.

FOR SOCIETY: contact society clubs/communities_events aka to promote the video. Local sponsors of the events to broadcast the video as part of their activities.

SOCIAL MEDIA : sharing the videos to friends on social media to promote the video

6. Stakeholders (2 Phases)

    Macquarie administration team/well-being association

    Students

7. Evaluation And Monitoring

                  Survey : how many hrs you spend on mobile phones and how often do you socialize with your friends? (quarterly)

                  Evaluation the impact of the campaign: more volunteers/sponsors getting involved