BUS804 International Business Strategy

The assignment is about doing the critical literature review on the concept of transnational strategy and explaining to what extent you think such a strategy can help MNEs to deal with the conflicting demands of global efficiencies and local responsiveness? The files is attached below: It includes how and what should we write in the essay. The structure and all. -To address the assignment question,you should first develop a solid understanding of the concept of ‘transnational strategy’ through a rigorous, extensive and critical literature review of the relevant academic publications, and then analyse and synthesise what you have learned from existing literature into your own arguments, based on which you can provide a clear and convincing answer to the assignment question. It should be of good quality as it is a masters level work. References should be a minimum of 20For Individual Assessment 2, each student needs to prepare a 3000 word (+/-10%) (excluding reference list and in-text references) critical literature review on the concept of transnational strategy and explain to what extent do you think such a strategy can help MNEs to deal with the conflicting demands of global efficiencies and local responsiveness?
To address the assignment question, you should first develop a solid understanding of the concept of ‘transnational strategy’ through a rigorous, extensive and critical literature review of the relevant academic publications, and then analyse and synthesise what you have learned from existing literature into your own arguments, based on which you can provide a clear and convincing answer to the assignment question. It should be noted that simply reviewing what others have argued in the existing publications is necessary but not sufficient for the purpose of addressing the assignment question. You need to build upon existing literature to develop your own original ideas and arguments in order to provide a clear and strong answer to the assignment question.  To provide a rigorous review and critique, you are expected to read widely and incorporate at least 20 different references from academic publications (including books, book chapters, articles, and conference papers etc.)