HAT202A- Hospitality and Tourism Distribution

Task:

Assessment Brief:

According to their website, OPERA myFidelio is an online distribution software by MICROS with which you can market your hotel on local, regional and international travel markets. Some of its claims are that the system works 24/7 and has the potential to expose your hotel to over 500,000 travel agency terminals worldwide to websites such as Expedia and booking.com through Alternative Distribution Systems (ADS).

Similarly, the Amadeus Airline Retailing Platform claims to offer a comprehensive range of solutions which are designed to meet an airline’s specific sales & distribution needs. Its specialist portfolios contain a range of distribution solutions to enable and enhance tailored distributional needs. 

Software Analysis Task:

You are required to research one other online hotel distribution software and compare its attributes to OPERA myFidelio used in Australia. You also need to research one other airline distribution software and compare its attributes to that of Amadeus. You may make the comparison based on distribution channel sub-topics such as:

• Channel design

• Channel effectiveness

• Services offered

• Claims

• Software role

• Website

• Any costs information

• Achievements

• Current customers

• Virtual tour

• Electronic commerce theories

• Useability and any other relevant comparisons based on distribution channel theory

You need to present the information in a report format. Inclusion of information in tabular form is recommended.