BUS3ENT Introduction of Entrepreneurship

Task:

Analyse a CURRENT entrepreneur, who must be a citizen from one of the following countries: New Zealand, USA, Singapore, and Thailand. 

The chosen entrepreneur must be the person who founded the business(es) (himself/herself or with the team), and currently still running/controlling the business(es) which is/are headquartered in the above countries. 

Individual assignment,  report format with headings and sub-headings, 1.5 spacing to be used. Critical analyses and reflection on relevant entrepreneurship theories required, not just a simple presentation of the entrepreneur’s biography. 

Suggested structure: 

• Cover page 

Please indicate your full name, student ID, class day & time, and tutor’s name 

• Introduction 

• Background of the entrepreneur

Discuss the background of the entrepreneur (i.e. history, development, family and socio-cultural background) to see what developed his/her entrepreneurial passion/propensity and contributed to this person’s entrepreneurial pathway/success (with reflection on/application of the relevant entrepreneurship theories). 

• Entrepreneurial traits/characteristics

Discuss the characteristics/traits of the entrepreneur (with reflection on/application of the relevant entrepreneurship theories). 

• Opportunity recognition and idea development process 

Discuss the processes of opportunity recognition and idea development (with reflection on/application of the relevant entrepreneurship theories). 

• Competitive advantages 

Discuss the type of business developed and the competitive advantage(s) of the business compared to competitors in the market (to be supported with relevant facts/figures/research where possible, with reflection on/application of relevant theories). 

• Recommendations 

Discuss future suggestions for the entrepreneur including different types of businesses or avenues (e.g. franchising, mergers, expanding/selling their business etc) he/she may take. 

References (10-12 references required, among which at least 05 academic references needed; Harvard referencing style. All references used in the report MUST be in English)