BUS3DIG Digital Business

Questions:

1.You have to find an article that discusses digital business metrics or measuring ROI in digital business.

2. Give a brief overview of the article and highlight two key-takeaways you see important for your future career in a digital business (note: these can be discipline specific).

You can use a professional article (e.g. gartner.com, forbes.com, blog.linkedin.com) or an academic article (e.g. Google Scholar, LTU library).