BUS707 - Applied Business Research

Research Design and Methodology

This section should provide detail plan of research design and research methodology. It should consist information:

Inform and justify the type of research (exploratory, descriptive or causal)

Inform and justify the research approach (quantitative, qualitative or mixed approach)

Describe the type of data will be used (primary or secondary data)

Describe how data will be collected: interview, focus group or observation for qualitative research, and/or survey and experiment for quantitative research

Describe and justify the sample: sampling frame, sampling methods and technique, sampling characteristics and size.

Inform how the data will be analysed : theme-based analysis for qualitative research and statistical analysis for quantitative research, or a combination of both for mixed approach)

Explain how the methodology plan address all ethical concern.