BUS302 Business Language and Culture

Question:

Assessment Type:

Evaluating an entrepreneur

Purpose:

This assessment is designed to allow students to critically evaluate an entrepreneur against entrepreneurship theory.  This assessment relates to learning outcomes a, b, e.

Topic:

Analyse an entrepreneur for their characteristics and traits compared to entrepreneurship theory.  

Tas:

Details: Analyse a current entrepreneur from one of these countries: Indonesia, United Kingdom (UK), France. Critical analysis and reflection on relevant entrepreneurship theories required, not just a simple presentation of the entrepreneur’s biography.

Discuss the type of business developed and the competitive advantage of the business compared to competitors in the market (to be supported with relevant facts/figures/research where possible, with reflection on/application of relevant theories).

Recommendations 

Discuss future suggestions for the entrepreneur including different types of businesses or avenues (e.g. franchising, mergers, expanding/selling their business etc) he/she may take. o References