MKTP103 Marketing Principles

Task:

Unit Learning Outcomes 

1) Understand the basic concepts, principles and theories of marketing in relation to products/services

2) Analyse the strategic issues affecting the marketing decision process

3) Explain and critically assess the environmental factors, consumer decision making process and segmentation of a market

4) Apply the tools, techniques in developing a marketing mix strategy

5) Apply the marketing concepts to real life issues under various situations

Task:

Your group needs to select an eco-tourism brand/company operating in Australia with a web presence.

Your choice of business must be approved by your lecturer/tutor.

1. Develop the SWOT for your selected brand linking micro and macro-environment analysis

2. Suggest a new product for your brand, targeting the current and potential market

3. Revise the existing Marketing mix strategies for the proposed new product