BO1BSRE301 Business Strategy

Task:

Unit Learning Outcomes addressed:

1. Critically evaluate the concepts, models and course of actions that are consistent with the strategic direction of business organisations.

2. Analyse an organisation in its context from a strategic perspective

3. Demonstrate the ability to think critically in relation to the strategic decisions of business organisations through real-world scenarios.

4. Analyse a critically reflective, well-structured business case.

5. Apply the conceptual frameworks learned in this unit on a real-life organisation, its present business position, its long-term direction, its resource and competitive capabilities, the effectiveness of its business strategies, and its opportunities for gaining a sustainable competitive advantage.

A search for peer-reviewed journal articles may also assist students. These type of journal articles can be located in the online journal databases and can be accessed from the Kent Library homepage. Wikipedia, online dictionaries and online encyclopaedias are acceptable as a starting point to gain knowledge about a topic, but should not be over-used – these should constitute no more than 10% of your total list of references/sources. Additional information and literature can be used where these are produced by legitimate sources, such as government departments, research institutes such as the National Health and Medical Research Council (NHMRC), or international organisations such as the World Health Organisation (WHO). Legitimate organisations and government departments produce peer reviewed reports and articles and are therefore very useful and mostly very current.