MKT303 International Marketing

Your task

You are required to apply the theories and concepts that were covered in weeks 1 – 4 and use them to assist you in designing a one-page poster to propose appropriate solutions and recommendations for a recent international marketing issue.

Assessment Description

In this individual assignment, you will be given an opportunity to explore the cultural and other factors affecting international marketing management by conducting an extensive review of the current and scholarly literature. This will enable you to apply relevant concepts and theories to international market situations by making appropriate product and marketing communication decisions.

Assessment Instructions

In 2018, H&M (Hennes & Mauritz) was under fire for using a black child to model a sweatshirt sporting the phrase "coolest monkey in the jungle." The image first appeared on the British version of the Swedish-based retailer's website. Upon noticing the advertisement with the photo, social media users around the world erupted in outrage at H&M for what they deemed to be a racist and inconsideratemove.

As the acting international marketing manager at H&M, you have been asked to create a poster presentation on how you can address this issue (and prevent this from happening again) in international markets. Your one-page poster should address the following points:

• Why there is a need for H&M to operate in the international markets?

• What should H&M always have done before launching their new products and promotions?

• What could H&M do to ensure people continue to purchase and consume their products after the encountered issue? Are there other factors and potential solutions related to this issue?

• What recommendations for future entry into another market (country)?

The poster should include your full name and student ID. Your reference list should be presented on another individual page. Weekly workshop slide decks and Wikipedia are not considered credible reference