MKT202-Individual Research Essentials

Task

Your task Individually, you are required to develop a 1000 words market research proposal that captures the management problem, market research problem, and research objectives.

Assessment Description:

In this individual assignment, you will be given an opportunity to explore a range of marketing research issues related to consumers by demonstrating an understanding of the fundamental theories and concepts learned in weeks 1 to 3

Assessment Instructions

You are required to choose a topic from the following list and to conduct preliminary research:

• Factors behind brand switching in the telecom industry

• Factors influencing customer satisfaction in health care services

• The impact of brand personality on buying decision

• Understanding customer response towards sales promotion in the fast-food industry • A study on consumer spending via credit cards 

Before making a choice, first, determine the availability of information. If you find that the number of sources about your chosen topic is limited, please consult your workshop facilitator to discuss an alternative option.

You are then required to prepare a 1000 words research proposal that covers the following points:

An industry review that would answer the question “what existing information is available in the same area?” 

You are expected to research industry sources to capture information on the challenges facing the industry. 

Management problem 

The foundation for a market research exercise will be based on a broader management problem. Based on the research you did, present a possible management problem that is relevant to the chosen topic.

Research problem

Develop a market research problem based on the management problem. 

Research objectives

1.Based on the research problem, develop research objectives.

2.For this assignment, you can develop three to five objectives. Addressing the research objectives should allow you to find answers to the research problem. Therefore, the quality will be more important than the number of objectives.