MBA622-Comprehensive Health Strategies

Task

Students are to write a 2000-word report that analyses an industry segment of the Australian Healthcare sector. The report is to be submitted to Turnitin and may only be in the Word format. 

Assessment Description:

This assessment provides students with an opportunity to research and analyse a particular healthcare segment to gain an initial insight into the opportunities and challenges that currently exist for organisations that deliver healthcare services in Australia. Students will present that research and analysis in the form of a formal report which requires students to adhere to a report structure including an Executive Summary.

Assessment Instructions

Students are to investigate an industry segment of the Australian healthcare sector and examine and evaluate its model of operations and growth over the last 10 years. Recommended industry segments include:

• The general public or private hospitals

• General practices

• Specialist medical services

• Pathology or diagnostic imaging services

• Dentistry or other related services

• Oncology

• Mental health services

• Allied healthcare services

• Pharmaceutical industry

• Aged care

However, students are encouraged to determine the scope of their analysis in consultation with their lecturer. Assessments 2 and 3 will build on the initial analysis undertaken in Assessment 1. 

This consultation should take place to help guide students to think ahead. Choosing an industry segment where information cannot be easily found will make the task of analysis much more difficult not only for this assessment but may require students to change their chosen industry for the subsequent Assessments 2 and 3. 

The industry analysis must be in report form and should present appropriate criteria or business analysis tools as a framework in which to identify and analyse the challenges and opportunities confronting the segment. It should draw from a range of government and academic sources, as well as industry reports. It should cover:

• A definition of the industry, outlining its main activities

• An overview of the competitive landscape, identifying and describing major competitors or organisations within the segment and their business models

• Industry trends, presenting an overview of operating conditions and factors influencing operating conditions

• Ethical issues faced within the industry Your analysis should focus on the wider environmental factors influencing operations within the sector. The report may also include charts or diagrams, which are not included in the word count.