HAT203 Tourism and Hospitality Management

Assessment Description

The purpose of this individual case study analysis is to develop your skills in applying relevant hospitality and tourism analysis tools to a real business case. It will also further your ability to identify a range of hospitality and tourism management issues. You will be given a selection of three case studies, and your task is to pick one that interests you the most. Based on the information provided in the chosen case study, you are required to conduct an internal and external analysis of the industry and business from the chosen case study. You will need to use theories and concepts related to tourism and hospitality management discussed in weeks 7 to 8.

Your case study analysis MUST follow a professional structure:

Assignment Coversheet

The Macro context

The Micro context

SWOT Analysis

Academic Integrity Policy

KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.