LB5124 Business Innovation and Technology Management

Write a proposal of no more than 2000 words to the CEO of SafetyCulture for a new product or product extension for the firm that fits with its mission. The new product could involve combining an existing SafetyCulture product with a new technology,partnering with another company to use their product with a SafetyCulture product, or any other solution you propose.

Instructions

1. Review the SafetyCulture website and if possible, download the iAuditor and Spotlight applications to your phone. They are free to download, and a basic account is also free. If you don’t have a smart phone, refer to the iAuditor training videos. The purpose of this is understand SafetyCulture’s products and their potential use cases.

2. Use one or more of the innovative thinking approaches you’ve learned in this subject to develop a proposal for a new SafetyCulture product, product extension, or new use of an existing product. This proposal is to be presented to the CEO.

3. The proposal must contain the following:

• A description of the new product or product extension and how it fits with SafetyCulture’s mission and its existing products

• Description of your innovative thinking process that led to the proposal