Bx3194 Destination Management and Planning

Task:

1. Critically evaluate the role and importance of destination management and marketing organisations in the sustainable development of competitive tourism destinations

2. Analyse the process and challenges associated with the development of destination management plans and strategies

3. Convey information clearly and fluently, in high quality written form appropriate for the audience

Assessment Task 1: Description

Critical Analysis of a Case Study of Tourism and Destination Sustainability.

This assignment requires students to review the available literature on how tourism can and does contribute to destination community wellbeing with a particular emphasis on demonstrating the processes that connect tourism activities to positive and negative impacts on destination community wellbeing.  It builds on the concepts and readings presented in class in weeks 1 through 4, and requires critical analysis and synthesis of additional relevant published materials. 

Students will be provided with several case studies of a specific tourism development or activity and they should pick one for analysis.

The following sections must be included with the same section titles and in the same order as presented here. Each section can be linked to the material presented and activities conducted in each of the first four weeks of class.

1. Identification of the Impacts

2. Analysis of the factors and processes that contribute to these impacts 

3. Suggested policies for improving the sustainability of this specific tourist activity in this specific location in the short term 

4. An overview of lessons learnt for this case study for other tourism destinations