MGT807 Entrepreneurship and Innovation

Students will analyse an invention or innovation that succeeded commercially
The submission must include an Executive Summary
Criteria:
1. Select an invention that succeeded commercially.
2. Describe the invention/innovation. What problems does it solve?
3. Analyse the market and its key players.
4. What strategy of market entry was chosen for your invention/innovation?
5. What Financing model was chosen?
6. Were there any obstacles?
7. What are the key takeaways from your analysis?
As part of this assessment, students will deliver a 5-minute, single slide (Business Canvas) class presentation. Students should research, analyse, innovate, decide and summarise their findings from the report professionally and academically into a Business Model Canvas