BHM16- Bachelor of Hospitality Management

Task:

Aim:

Organisations have to be responsive to the changing business environments. In order to stay competitive, the role of the Human Resource Manager is to have the right people, in the right place at the right time, hence effective recruitment is an important focus in the hospitality industry with high turnover and constant staff shortages. Consideration of the concepts of ‘strategic recruitment’ and ‘war of talents; will focus their attention on effective recruitments methods. This assessment will encourage students to evaluate the strategic recruitment of two large hospitality organisations.

Assessment brief:

In the ongoing ‘war for talents’, one of the key responsibilities of an organisations human resource management team is the attraction and recruitments of talented employees who might make a contribution to the organisation and its goal. With most businesses and potential applicants embracing e-recruitment, an organisation’s online carers and employment presence is vital, and can be the first contact in branding the business as an ‘employer of choice’.

Select two large hospitality organisations with a strong corporate website presence and compare the employment / jobs / career section of the website and any other employment-focussed presence on their business / social media sites (e.g. Linkedln, Facebook, Twitter); and any other e-recruitment methods. Drawing on HRM theories and the information you have gathered, write a report on how the organizations use theory online presence to effectively attract and recruit potential suitable talent.

Your task:

You review should include:

1. A comparison of the information that each site provides.

2. A comparison of the functionality of the two sites (e.g. can potential employees apply for a position online? Can potential employees ‘register’ with the organisation to be considered for multiple positions?).

3. A comparison of the content provided to inform employees about the range of positions and career available?

4. A comparison of the content provided to make the organisation appear attractive to potential employees, and hence an ‘employer of choice’.

5. Recommendations for each organization on how better represent itself and its employment opportunities online. 

As a starting point, you should read Chapter 6 of the prescribed textbook. You are required to have relevant, credible and academic sources. The sources must include the prescribed textbook, at least a relevant journal article and three other relevant sources. Use APA Referencing style.